As an SEO services company will tell you, writing quality SEO articles is an integral part of the success if your website. It doesn’t matter if you write these articles yourself or if you pay someone else to write them for you, you need to maintain the quality and relevance of the content. The more you practice SEO article writing, the better at it you will get and the more familiar you will be with the best way to do it. The first thing you will learn in “SEO Article writing 101” is how to incorporate your keywords to get the most out of your articles. A common mistake that is made is incorporating your keyword too much which inevitably will result in “keyword stuffing”, the topic of this article.
What exactly is keyword stuffing? In a nutshell, it is when you put way too much of your desired keyword into your article. While it is easy to think that the search engines will like this and rank you higher because of it, this is not what really happens. It actually takes away from what you are trying to accomplish. While you may trick yourself into thinking it is working for your benefit, what happens it that the actual readers of the article will not be able to fully understand it. When there are too many keywords in an article it becomes essentially illegible and the reader will not get the message. You do not want to waste all of this time writing an article that no one will be able to read.
Keyword stuffing actually happens in a few different ways. The obvious way is to fill the content and body of your article with your keyword. However, you can also “keyword stuff” by hiding keywords elsewhere on your page, in your comment tags and in other locations on your site. While in theory, this could work to trick the search engines, it is a shady SEO tactic and it could ultimately backfire on you.
Not only do the readers find your articles challenging to read, but search engines (the people you are trying to get on your side) actually have measures in place to ensure that stuffing is not successful. You should be focusing your attention on attaining a keyword density of around 1-4% in your articles. This will balance out the article and also ensure that search engines like Google will be able to decipher between your article, and a keyword stuffed article.
You want search engines to like your content, but you also need readers to be able to understand it and follow it. Make sure your SEO services company is following these guidelines for your articles!